The Marketer’s Approach to Boosting Ecommerce Strategy

By Mayank Trivedi » 5 min read

Wherever you are in your e-commerce journey, customers expect your brand to engage across every touchpoint and provide a personalized omnichannel experience.

As an e-commerce business, it’s your responsibility to have a unique proposition, stand out from your competitors, and get a hold of the consumers’ attention. But strategies are neither formed nor implemented easily. Depending on your goals, there are several approaches you can adopt. Here are a few essential tips to build a strong foundation for your e-commerce business.

1. Personalize every touchpoint

Anticipate the needs of your customers by offering information and products that align with their preferences. Utilize cookies and GPS location to send customers messages based on their location. You can make the personalization more sophisticated by using real-time analytics to pair the CRM data of the customers with marketing offers and characteristics of the products based on their location.

2. Create frictionless transactions

Customers prefer their interactions to be instant, easy, and relevant. You must cater to their needs according to their convenience on any device. The customer should easily be able to navigate through the e-commerce website through all the devices without any hindrances. Their buying process should be carefully orchestrated to deliver a frictionless experience.

3. Don’t forget about mobile

People spend more time on their mobiles than on their laptops. To have the same services as the main website on the laptop, create apps for the mobile device with the same features, more discounts, and offers. Messaging has now become a socially acceptable way to correspond; people prefer to chat or message rather than call customer care services. Therefore, invest in mobile marketing technology and integrate AI and chatbots into your e-commerce strategy. You will also save a lot of time and labor. It is user-friendly and not complex or time-consuming.

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4. Create thoughtful content

E-commerce businesses find it difficult to establish trust as there are no face-to-face interactions. Excellent content is imperative for e-commerce sites, as you require high-quality and relevant content. The content provided to the customer should also be credible and informative; this will build their trust and convince them to make the purchase. Guide the customer through the entire decision-making process as it will enhance your brand’s reputation in the market.

5. Develop global partnerships

To expand your brand, you need to partner with those who know the market landscape – consumer behaviors, trends, etc. This will help you streamline expansion globally, and you can gain valuable insights. They will help you build and launch e-commerce operations easily and quickly in new countries and reach consumers through different business models. It will also enhance the brand strategy and messaging across all channels and markets by adhering to the needs of the customers in an individual market. Hence, you need to target the audience by localizing and translating the content. This will also maintain the consistency of the brand across all platforms.

6. Engage customers with visual experiences

Customers love audio-visual representations of products. That’s why you need to add videos and photos to your e-commerce website, as you can prove the quality of your products, and it will also enhance your marketing content. This will not only engage the visitors but will also convince them to make the purchase. You must also personalize ads as they can drive incredibly high ROAS. Also, invest in social media marketing and advertising and take advantage of pay-per-click advertising.

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7. Offer useful mobile apps

It is observed that mobile apps are utilized by B2B buyers, as they require personalized prices. Earlier mobile customers found it inconvenient to log in. Now, the mobile B2B buyers use the app to put their favorite products on their phone and then order it. You need to combine personalization with loyalty programs to maximize conversion. This will make them come back for more offers and keep them loyal to your brand.

8. Simplify with automation

Improve your business by integrating AI. Automate where you can, as it will help in managing your business. It can help automate tasks and find a solution quickly. You can save on time and resources. It automatically notifies customers about the latest products and services. Not automating your software will lead to several mistakes in the data and slows down the process. 

The expectations of consumers have increased worldwide. Web presence is no longer enough, so you must stand out from the competition by providing your customer an optimal customer experience. It is complex and time-consuming to implement a successful e-commerce strategy. But if it is done in the right way, it can offer tremendous opportunities for business growth.

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WRITTEN BY:

Mayank Trivedi

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